Coffee Hit 'Share the Coffee Goodness' campaign

A feel-good competition inviting entrants to nominate a deserving friend or relative who, they believed, were worthy of winning a coffee gift hamper just for being an awesome human.

Through social sharing, email and digital banners, the campaign reached a wide audience and within hours attracted many entrants who were keen to nominate a friend to win the prize. Entries were warm and heartfelt, perfectly encapsulating the true Christmas spirit of sharing.