When Future Planners approached us to undertake a major branding identity project, they were operating under the name Priority Concepts. Primed and ready for a change, this financial planning company asked Indietech to assist with a company rebirth. From the beginning our overarching goal was to focus on visibility, findability, differentiation and relevance, alongside the ability to evoke an appropriate emotional response in their target audience.
A few creative workshops and many ideas later we arrived at the new name, Future Planners. The name was selected for its ability to echo the very role they play in the lives of their clients - making better futures through sound financial planning. Simple, clear and memorable.
The new name was rolled out with a new logo, letterheads, business cards, with comps, a newsletter and, naturally, a new website.
Photos by John Deer, our photographer of choice.
AREAS OF EXPERTISE
Art Direction, Brand identity, Copywriting, In Copywriting Service Detail page, in Creative Services Service Detail page, Printing, Signage, Web design & development