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Social Media - you can't ignore it

“Not having social media activity today, is like not having your business in the yellow pages 10 years ago.”

A few years ago, social media didn't exist, now it's almost like you don't exist without a facebook page/Instagram account/Twitter feed.

Being social media savvy

A common issue with our clients is finding the time to manage their social media and knowing exactly how they should be delivering their message. Plus, when they're running their business, the last thing they want to think about is engaging with social media. It can be time consuming and requires a bit of planning and forethought.

But really, it's a very important aspect of running an online businesses. The stats tell us that loud and clear:

  • 3 out of 4 people use social networks regularly (to share updates, recommendations, write nonsense etc)
  • The average number of tweets sent into the ether each day is around 27.3 million.
  • If Facebook was a country it would be the 3rd most populous in the world just behind China and India.
  • The average Facebook user spends 55 minutes a day on Facebook.

That's a lot of social network users well, using. But wait, here's something even more interesting:

  • 15% of people trust traditional advertising
  • 78% of people trust networks and peer recommendations.

So what?

Ok, put that together and we have an extremely large and active community of people talking, 'liking' and recommending to other interested and, importantly, willingly listening people.

It's facts like this that make you realise just how important social media can be to an enterprising business.

So here's some advice to get you started:

  • While it is important to understand the developing online norms, you also need to make it work in a way that you are comfortable with. Experiment and find what works for and what encourages user responses.
  • Social media isn't necessarily a magic pill so don't expect your social media profiles to provide instant rewards with little to no effort. It's about building your profile
  • Marketing is no longer talking at your customer, it's about talking with customers so encourage feedback, it's two-way conversation.
  • Write and link to relevant and interesting articles, post and share. Then share some more. If you provide information that your fans will find useful, they're more likely to stick around.
  • Hold mini competitions, reward your fans for 'liking' you.
  • And most importantly, have a little fun.

You can also join us on Facebook, we love having new friends.

Indietech blog article author - Digital Marketing and Web Design insights
15-Apr-2012
marketing-strategy,campaign-management

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