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eCommerce - Better shopping experiences

“As thousands of Australian consumers are chomping at the bit to buy goods online, it's never been a better time to set up an ecommerce site.”

We've done a heap of eCommerce sites and, we'll be honest, we know what works and what doesn't. Plus, as a fast-growing sector in Australia, the strategy and development of eCommerce sites deserve a much closer look.

A few home truths

While Australia has definitely experienced rapid growth in online sales, Industry commentators say we are trailing the US and UK by several years. In fact, we are so behind, Australian consumers are increasingly looking overseas for their online shopping.

Statistics reveal that 3%-50% of the total online spend in 2010 went overseas while overall estimates of online spending by Australian households sits at 3%.

And don't forget about the once-humble mobile. In early 2011 about 25% of mobile users were shopping online, with eBay reporting that every 15 seconds an item is bought from a mobile. What does this all mean? It means, the online economy is booming while Australian retailers fall further behind.

What's the problem?

Why are Australians falling so far behind the US and UK? Is it fear, lack of knowledge, is it failing to recognise the trends? Whatever the reason, failing to get on board this growing market means when someone decides to buy online. Well, it's not you standing in front of them, is it?

Opening Your Virtual Doors

As thousands of Australian consumers are chomping at the bit to buy goods online, it's never been a better time to set up an ecommerce site.

We've helped many clients set-up online shops and with the right amount of planning, the right e-commerce system and by getting experienced professionals on board, you can build a successful shopping cart that will do it's job - sell your goods or services.

And thanks to the wonder of modern online software, it's possible to have all the tools you need to sell your products online, build your store front, set-up and send automated email campaigns, manage your billing and invoices, grow through affiliate marketing and so much more - all through easy-to-manage integrated online system.

With so many software management tools out there, when looking for a shopping cart to meet your needs, be sure your system meets these minimum standards:

Your Shopping Cart Must-Haves:

  • Reliable- Dependability means you will never lose a single customer
  • Simple to use - Easy for your customers to navigate
  • Quick Purchasing - to reduce shopping cart abandon rates
  • Functional - Well designed and practical, it does everything you need
  • User Friendly - Trouble-free and easy to operate for all parties
  • Adaptable - Easily customisable to suit your ever-changing needs
  • Scalable - Is ready to grow with you
  • Secure - Safeguard your customers details 24/7
  • Money friendly - integrates with your merchant facilities
  • Targets your market- wholesale or retail, B2B or B2C

Here at Indietech we offer our clients a range of e-commerce solutions and can recommend the right software system to suit your particular needs. If you would like a free consultation, give us a buzz or fill in your details here.

Indietech blog article author - Digital Marketing and Web Design insights

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