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5 Steps to Successful Video Marketing
“We work alongside Joel Buncle from Marketable Video Production to help our clients integrate video marketing in their ongoing marketing strategies.”
Joel is a natural talent at bringing out the best in our clients in front of the camera. He really knows how to tell a visual story and give it impact. No matter what challenge we throw his way, Joel's videos always hit the target. We asked him what he believes is the five most important steps to successful video marketing and he delivered.
1. Client Profiling
By knowing your market, and more specifically your ideal clients, you will be able to tell the story that they want to hear. It's important to know about how your client makes a decision and what exactly they're looking for in their business.
If you put in the hard yards here, the reality is that you will be able to engage your clients better and you'll be able to start building a relationship with them. Over time this research will act as a screening tool for you to determine which leads are qualified and which don't necessarily fit into your sales funnel.
2. Knowing Your Client's Problems
Knowing your client's problems intimately allows you to provide them with an opportunity to offer a solution. It can also allow you to niche and grab that section of the market as your own. By knowing your client's problems you can address them directly and focus on the things that actually make you money.
You're creating marketing that will sell - you know exactly what you can do to fix your client's problems. It builds trust and understanding in your relationship, and the client will view you as bringing value to their business, boosting their ROI and your income at the same time.
3. Creating a Need
Often an overlooked step in marketing from a video point of view- but an important step is to understand how your clients make their decisions about their problem. Determining their thought process allows you to identify what emotion they purchase on. Knowing what emotion they purchase on in crucial because it can fast-track the buildup of trust you have with your client before the purchase.
The client feels more comfortable in the lead up to the transaction because you're communicating with them in their language. Harnessing that emotion will lead you to gain better conversion rates.
4. The Offering
This is really where the client contact begins - here's where you get to make an impression. You're mostly likely going to offer them something - most businesses list off their products or services - that's what the majority do. Clients don't need you to do that though - they're not looking for products or services, they're looking for a solution to their problem. So use the information found in Steps 1-3 to construct the message that your clients want to hear.
Getting the message right in the Offering you have for your clients will provide you with great lead conversion and in turn generate more profit for your business.
5. Handling Objections
This is where reinforcing your message is a key to getting people across the line - this is really the point where you need to implement your findings from Creating A Need. People won't remember what you said, they won't remember what you did, but they will remember how you made them feel. People just want peace of mind that they're doing the right thing - give it to them. It sounds simple but if you can make a person feel secure they're going to come back to you and send their friends to your time and time again.
Not only can you win clients at this stage, but it's also the tipping point for other referrals from that client - make them secure in their decision making, and your income will be boosted.
Here's just a taste of what Joel from Marketable Video Production has been creating with our clients.
Contact us to discuss a video marketing strategy that will work for you.