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Setting up a startup and feel unsure about which structure to use? Our lawyer Dudley Kneller from Madgwicks shares his best advice for growing startups.
The more you hypothesise, experiment and explore every aspect of your product or website, the more you’ll understand your users, your empathy for the user will increase and your product or website will reflect that.
I recently had the pleasure to attend a couple of UX Australia events here in Melbourne. The awesome Josh Seiden hosted a workshop on Lean UX, followed by the UX Australia Melbourne Redux, a shortened, Melbourne-ified version of the annual UX Australia conference.
I would like to think that as human beings we still feel and do things without the Internet interfering in our lives. Don't get me wrong, I like the internet and work with it every day, but I also like sitting down in my backyard with a coffee and just taking the time to look at the garden or read a book.
Despite a strong economy and plenty of innovative talent, Australia is consistently falling behind the US and others in the area of research and development in the digital space. Why is this? And, more importantly, what can we do about it?
In my research journey across North and South America I have been lucky enough to be exposed to a range of digital studios, all with very different thinking around creative process and culture. The creative process is something we hold dear to our hearts at Indietech, because we know that it can mean the difference between launching a winning project and giving birth to a failure.
Right now, as I write this, I am seated in the confines of a quiet airplane, Buenos Aires bound. I cherish this time. Turn off the inflight entertainment and simply enjoy the time sitting and thinking. Sure, my Emirates flight has WiFi and an abundance of entertainment. In fact, I don't have to disconnect at all. I can call the studio, text, email and tweet (Facebook was a bit of a fail). But I won't succumb.
Reactive content marketing is the real-time marketing response to current events that are going viral in social media. It means knowing what’s going on, what’s being talked about and using that to your advantage to make a cleverly constructed advertisement.
In this day of social media ruling the world, it's fair to say we should be treating as many pages as possible as a landing page. An article from Zurb on The Next Web's website redesign, brought up an interesting point: "For many publishers, the homepage is dead as most traffic goes directly to articles from social sharing and other sources."
Imagine that your organisation just hired an agency to help with brand strategy, web design or social media marketing. Congratulations! Now all you have to do is kick back and wait for the results, right? Unfortunately, no. There is still one hurdle left to get over before the responsibility is out of your hands. I'm talking about the c-word.