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The importance of seeing the big picture - Ben's #fieldtrip part 1
Right now, as I write this, I am seated in the confines of a quiet airplane, Buenos Aires bound. I cherish this time. Turn off the inflight entertainment and simply enjoy the time sitting and thinking. Sure, my Emirates flight has WiFi and an abundance of entertainment. In fact, I don't have to disconnect at all. I can call the studio, text, email and tweet (Facebook was a bit of a fail). But I won't succumb.Read more >
What is reactive social media marketing and how do I use it?
Reactive content marketing is the real-time marketing response to current events that are going viral in social media. It means knowing what’s going on, what’s being talked about and using that to your advantage to make a cleverly constructed advertisement.Read more >
Everything is a landing page
In this day of social media ruling the world, it's fair to say we should be treating as many pages as possible as a landing page. An article from Zurb on The Next Web's website redesign, brought up an interesting point: "For many publishers, the homepage is dead as most traffic goes directly to articles from social sharing and other sources."Read more >