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Why our brains love stories and why storytelling is so important in marketing
Once upon a very, very long time ago, companies would release products with a tried and tested formula: deliver a bombardment of attention-grabbing advertisements across print, radio and TV. At campaigns end, tally up eyeballs and ears plus the all-important sales figure and you have your success or failure figure.
Crisis Management 101: How to be a good man in a social media storm
Social media can do so many things for your business - ensure you stay connected to previous and returning customers, bring in new customers and even boost your business to global recognition. However, with all the advantages of social media come the disadvantages as well - the biggest one being that you open yourself up to critique from every single person on the Internet.
5 Steps to Successful Video Marketing
Online video is on the rise. Numerous studies and statistics prove that video works and many businesses are wisening up to the power of the moving image in their marketing mix. Our partner in all things video is Joel Buncle and he's sharing the 5 steps to successful video marketing tight here.
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The new look Indietech and what it really means for you
The exercise of rebranding Indietech has been a beautifully insightful journey for everyone at Indietech.
We had out-grown the old look and feel and our offering had changed considerably. We knew it was time to change.
The foundations of marketing strategy in the digital age
Developing a digital marketing strategy is typically borne out of a need to generate more business. Certainly, in the minds of business leaders online marketing should be as simple as that. In our digital marketing world, we can talk about brand reach, personas, customer experience, and the like.
What realistic representations of your audience can do for your brand
Rapidly evolving market places present constant challenges for brands to remain relevant. Technology and new communication channels have allowed for content to move at hyper speed and a greater level of reach.
5 ways to improve your online presence through content creation
Since content creation has finally been accepted as an important part of a businesses online strategy, many businesses around the world have taken to their keyboards to churn out post after post on various platforms in the hopes of boosting their SEO.
Scan this: When Quick Response (QR) codes work
As a design and marketing agency we're always looking for new and original ways to incorporate QR codes into campaigns. A fantastic tool to bring visitors into the virtual world, we inevitably use QR codes in 90% of our marketing campaigns.
My 5 favourite Social Media Campaigns of 2013
When I was first in discussion with Indietech about a position in their company, Ben asked me to list my top 5 favourite social media campaigns for 2013.This was not a hard task, but it was not an easy one either.
Lead Magnets - Attracting potential leads with quality content
There are two reasons to encourage to people visit your site. The
first is so customers can find information about your business and
products and the second is for lead capture.
© 2017 Indietech - the creative dept of Newpath WEB Pty Ltd