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Social media can do so many things for your business - ensure you stay connected to previous and returning customers, bring in new customers and even boost your business to global recognition. However, with all the advantages of social media come the disadvantages as well - the biggest one being that you open yourself up to critique from every single person on the Internet.
Online video is on the rise. Numerous studies and statistics prove that video works and many businesses are wisening up to the power of the moving image in their marketing mix. Our partner in all things video is Joel Buncle and he's sharing the 5 steps to successful video marketing tight here.
The exercise of rebranding Indietech has been a beautifully insightful journey for everyone at Indietech.
We had out-grown the old look and feel and our offering had changed considerably. We knew it was time to change.
Developing a digital marketing strategy is typically borne out of a need to generate more business. Certainly, in the minds of business leaders online marketing should be as simple as that. In our digital marketing world, we can talk about brand reach, personas, customer experience, and the like.
Rapidly evolving market places present constant challenges for brands to remain relevant. Technology and new communication channels have allowed for content to move at hyper speed and a greater level of reach.
Since content creation has finally been accepted as an important part of a businesses online strategy, many businesses around the world have taken to their keyboards to churn out post after post on various platforms in the hopes of boosting their SEO.
As a design and marketing agency we're always looking for new and original ways to incorporate QR codes into campaigns. A fantastic tool to bring visitors into the virtual world, we inevitably use QR codes in 90% of our marketing campaigns.
There are two reasons to encourage to people visit your site. The
first is so customers can find information about your business and
products and the second is for lead capture.