Sharpen your marketing & design knowledge with Indiesights
Are you thinking of hiring a digital marketing agency to rebrand your business? Build a website, create a new logo or maybe manage your social media? It all sounds like pretty complex stuff. Not only does it take ninja like tech skills and an abbreviations dictionary (CRM, PPC, DNS anyone?), but it also requires access to expensive tools and computer programs.
In the first blog of this series, I wrote about why businesses should be concerned about image copyright, and what consequences can arise from stealing copyrighted images to use on your website. Now i'm here to tell you a little bit about the laws surrounding image copyright in Australia.
For a moment, imagine your business as a prize. Something that other businesses must have in their toolkit, in their team, on their side, as partners in their battle for success. Now reflect on how you currently market and sell your products or services. Are you a prize? To your current customers, maybe yes. But what about pre-sales prospects?
You're creating a new page for your website, but you need an inspiring image to capture your audience and draw them in to reading the copy. So naturally you open up a new tab, and type in what you're looking for in to Google image search. Stop. Right. There.
Will a website project bring in the bacon? Are you building a website for the right reasons? Are you approaching the right people to help you build a better, and more profitable business? Our digital strategy guy, Ben Dexter, explores a common scenario that he experiences daily in his dealings with businesses - large and small.
Email marketing has become a staple in the tool belt of marketing strategy, and along with the necessity for eDM (electronic direct marketing) comes a myriad of software, built to assist you in creating beautiful emails with ease and grace. But they’re not always all they’re cracked up to be, and setting up newsletter templates is not always as easy as it seems.
Daniel Kahneman's book, Thinking Fast and Slow, offers a really meaty investigation in to the power of heuristic analysis, which is basically the theory of how humans turn assumptions into truths. In the introduction he points out the sorts of biases we all have to help us understanding the world.
As I was reading the book it dawned on me that a lot of commercial design and marketing suffers from heuristics...
I love to design graphics for a lot of different people! I can produce a lot of different styles, but I specialise in a particularly strange style which is connected to a game called Minecraft. Minecraft is a game about breaking and placing blocks. At first, people built structures to protect against nocturnal monsters, but as the game grew players worked together to create wonderful, imaginative things.
Mobile, desktop, tablets, social media and video are an important part of the marketing mix and developing robust online brands is one of our mantras. But that doesn't mean we don't love the printed medium. While the rapid growth of digital will surely continue, there will always remain an important place for the printed medium.
Once upon a very, very long time ago, companies would release products with a tried and tested formula: deliver a bombardment of attention-grabbing advertisements across print, radio and TV. At campaigns end, tally up eyeballs and ears plus the all-important sales figure and you have your success or failure figure.