Sharpen your marketing & design knowledge with Indiesights
How to make friends with your content manager
Imagine that your organisation just hired an agency to help with brand strategy, web design or social media marketing. Congratulations! Now all you have to do is kick back and wait for the results, right? Unfortunately, no. There is still one hurdle left to get over before the responsibility is out of your hands. I'm talking about the c-word.
Which email marketing software is right for your business?
The process of email marketing has changed and with it has come a bevvy of different Email Marketing Service Providers (EMSPs) to help you stay on the front foot. Because there are so many different EMSPs out there - each one with it's own unique features and tools - it can make it difficult to know which one is the best to choose for your business.
How to block spam referral traffic in your Google Analytics (A dramatic reenactment)
Anyone who owns a Google Analytics account will know the pain inflicted by spam referrals on your analytics data. These pesky referrals skew your data, preventing you from being able to accurately read and report on your results.
How to create a buyer's persona
Buyer personas are a crucial component of any successful inbound marketing campaign. Not only are they essential for business owners and managers, they are particularly helpful to those who work within your sales and marketing departments.
Finally, an easy formula for a killer headline
Knowing how to craft an intriguing, captivating and awe-inspiring headline is one of the best tools you can have in your marketing toolbox.
Can we leave hamburgers alone?
This evening I had another delicious hamburger from Tuck Shop Takeaway (if you live in Melbourne... just go) and it got me thinking about the other kinds of hamburgers in my life.
These ones.
Why you need to consider internal branding
In matters of branding, the focus is often on desired perceptions of a company, of its products and services. In other words, how we want our brand to be seen in the eyes of our customers. But how often don't the expectations of these perceived notions fall short?
The design is in the details
Ever sent an email on Gmail and forget to attach your document? Well guess what, Google saves your blushes by popping up a reminder before you send. This is the perfect example of a great micro interaction.
65+ Free Image Sourcing Tools for Your Website or Blog
There are a number of ways you can go about making sure your blog or website is full of images that enrich your content without breaking any laws. So here we have it, a comprehensive list of 35+ free image sourcing tools for your website or blog. Make use of these sites and enjoy!
A few cool things we've done this year
We've planned and perfected, created and constructed, designed and developed, composed and corrected, shaped and shared, laughed and loved. And it’s all been for you.